Usually when you book a trip with an agency, you approach the company and tell them where you want to go and the type of activities you want to do after extensive planning and research. However, a new company called Black Tomato will flip this all on its head by allowing thrill seekers to have a real surprise adventure. They will not be told where they will be going and end up in a secret destination. The new program is called ‘Get Lost’ and adventurous travelers can’t get enough of it.
The participants tell the company how they want to feel on their getaway, not the location they want. Black Tomato says they just want people to be in the moment and really disconnect. They say that, “By starting with the feeling of being genuinely lost, you will set out (under the distant watch of a dedicated support team) to find your inner steel, beliefs and passion to lead yourself to their journey’s end.” Travelers can be completely surprised, or suggest what type of terrain they want to explore.
Before setting off on the surprise adventure, Black Tomato will give travelers advice on which training sessions are needed or which will be organized for them. When they finally arrive at the destination, travelers are told where they are and given a satellite phone and offline map, as well as tracking equipment for the Black Tomato team to follow their whereabouts without them actually being on the journey. In addition, they will only intervene when absolutely necessary and otherwise leave travelers to their own devices.
All this sounds pretty incredible, but it comes at a price. Packages start at $33,000 and trial trips have already taken place in Mongolia, Svalbard, and Guyana.