Scandinavia: Nature as Luxury Travel Trend

Even when the lockdown restrictions are in place throughout the Scandinavian countries – it looks like international tourism is making its way back to the region. Experts predict a shift in travel patterns in the coming years. When it comes to Scandinavian travel tales, luxurious nature escapades and more individualized travel options make their way to popularity. Tourists are looking for a soulful experience, and a break from their city lives.

Nature Getaways

Scandinavian countries offer the perfect opportunity to immerse oneself in the luxury experiences nature has to offer. A spokesperson from 50 Degrees North said that the traditional image of luxury as fancy items has changed – the image now has evolved into having premium experiences which is available in abundance in the region. She further added that the pre-existing slow travel trend where people wanted to experience the local environment and interact with the locals is further fueled by the Pandemic.

The senior project manager for Visit Sweden’s sustainable nature tourism program said that coming years would see nature tourism blooming as people will find ways to unwind from technology. The program has also seen a shift towards more natural consumption like plant-based food and sustainable architecture.

Luxury Feat Nature

However, it is also noticed that tourists prefer nature-based vacations that are enveloped in comfortable and safe adventures. They show more interest in privately arranged experiences.

The Rise in Demand for More Individual Accommodation

A very clear trend for individual accommodations has emerged in the tourism ecosystem. Rental platforms like AirBnB are further accelerating the trend. People want to travel like locals and experience local culture, and living at such local accommodation fulfills that desire.

People now want to explore local coffee shops, pubs, and cocktail bars instead of famous landmark places. Even the glamping trend is on the rise.

Workations Becoming a Norm

The region is also adequate to meet the changing norms of the workplace. Visit Sweden is also carrying out various research to see the impact of working in nature impacts productivity.